NTU the broadcaster of Ukraine and EBU revealed today the logo and the slogan of the Eurovision Song Contest 2017. Celebrate Diversity is this year’s slogan.

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Executive Supervisor of the Eurovision Song Contest, Jon Ola Sand stated: “The notion of celebrating diversity builds on last year’s theme of ‘Come Together’ and is at the heart of Eurovision values: it is all-inclusive and all about countries around Europe, and beyond, joining together to celebrate both our common ground and our unique differences, as well as some great music. Celebrate Diversity is the central message for this year’s event and is complimented by a creative logo design based around a traditional Ukrainian bead necklace known as Namysto. More than just a piece of jewellery, Namysto is a protective amulet and a symbol of beauty and health. It is made up of many different beads, each with its own design and celebrates both diversity and individuality. Incorporating this beautiful and meaningful logo based on a traditional amulet gives not only a sense of history and heritage but also a modern look and feel. As the production grows from these themes, we are very much looking forward to seeing what is sure to be a fantastic event in May“.

Executive Producer for NTU Victoria Romanova said: “The logo cleverly combines traditional and modern elements, reflecting Ukrainian society and the main leitmotif of Eurovision 2017 in Kyiv. We are delighted that two of Ukraine’s best creative agencies, Republique and Banda, united to produce this year’s slogan and design“.

Executive Producer Oleksandr Kharebin concluded “This year, artists from over 40 different countries will come to Kyiv and contribute their music and culture to the show and we will add our unique Ukrainian flavour, together creating a celebration of Diversity and an amazing and truly memorable 2017 Eurovision Song Contest”.