The EBU and the Dutch national broadcaster, NPO,  have unveiled the Eurovision 2020 slogan . The slogan is going to be : Open Up! 

According to today’s EBU’s and NPO’s annoucement the slogan of the forthcoming Eurovision Song Contest in Rotterdam will be “Open Up”. 

Commenting on the Eurovision 2020 slogan  Sietse Bakker , the Executive Producer of  ESC 2020 stated:

The slogan ‘Open Up’ is intentionally incomplete: Open up to each other. Open up to music. Open up to Rotterdam. Open up to… whatever you choose! Feel the freedom to complete the slogan in your own way. That way we get to know each other better.

We have looked for a theme and slogan that reflect what the Netherlands stands for and which the Dutch can identify with; a country with an open mind to the world, where we speak our mind, with respect for each other. We also found it important to choose a theme that reflects the spirit of our times. People are concerned about increasing polarization and freedom isn’t as self-evident for everyone as it should be.

With the slogan ‘Open Up’, we warmly invite people to open up to others, to different opinions, each other’s stories and of course to each other’s music.

On the other hand EBU’s  ESC Executive Supervisor Mr. Jon Ola Sand commented on the slogan:

Open Up is the perfect slogan for the Eurovision Song Contest as it celebrates its 65th edition. In 1956, only 7 countries could watch the competition and since then we have opened up to the whole of Europe, to Australia and now, via streaming, to the whole world. The values of the Eurovision Song Contest are universality and inclusivity, and our proud tradition of celebrating diversity through music. Now we can add a new one – that of openness.

The slogan was inspired by the fact that the Eurovision Song Contest was launched after the Second World War aiming to contribute to European nations’ unity and peaceful coexistence. From that point the contest has made so much progress by opening itself up to more nations accross Europe, to a variety of music and new technology.

The 2020 Eurovision Song Contest is scheduled to be held on 12, 14 and 16 May at the Rotterdam Ahoy in Rotterdam, the Netherlands.