A record was shot yesterday by Netta’s “Toy” official  music video. It has become the most prominent video in the history of the official Eurovision channel on YouTube.

Eurovision’s official channel was created on March 5, 2006 and more than 4,900 videos have been uploaded to that channel, which has gathered 2.3 million subscribers. Channel videos include official country music videos, live performances, interviews, special tributes and, with a more recent addition, the live streams of each Eurovision show. Overall, the Eurovision channel has more than 3.1 billion video views.

Lena’s official “Satellite” winning video is not far from, but it was Jessy Matador’s video clip for France’s “Allez Ola Olé” in 2010 that held the crown of most views. However, it is time to transfer this distinction to other hands, and in particular in Eurovision winner 2018, Netta Barzilai.

The music video of “Toy” gathered 58,342,081 views in less than three months, as opposed to “Allez Ola Olé” of 57,877,155 views and Lena, about 500,000 behind the two. These three are far ahead of the list of live shows of Loren’s “Euphoria” Grand Final and “Heroes” by Måns Zelmerlöw, with 32 million views each.

With so many views in such a short space of time, it seems that “Toy” could become the first video on the channel to surpass the milestone of 100 million views.