Eurovision 2021: EBU reveals the branding design of this year’s contest
The EBU has unveiled the branding design of Eurovision 2021, rich in colors and ambitions along with the logo to bring some brightness in Rotterdam next May.
Following the reveal of the new Eurovision 2021 logo in early December 2020, now the EBU has released the new design for the forthcoming contest in Rotterdam, which aims to throw out the window the dull colors of last year’s covid-19 pandemic situation with a bright colorful approach of the new branding.
The design integrates the primary colors of the competing countries’ flags combined with secondary colors as green, pink and purple in order to emphasise on the festive aspect of the contest and bring along a tone of optimism. In addition the ESC 2021 design incorporates six abstract patterns with sharp, graphical shapes, patterns that represent significant Dutch elements : landscapes, water, bridges, fields, creativity and resilience.
The six patterns will feature backgrounds and the will be part of the so called “The Track”. The Track is an expansion of the flag-coloured ESC logo in a repeating pattern in a way that it keeps opening up, redirecting the viewer to this year’s theme. Florian Wieder’s stage design and what it symbolized last year, was the main source of inspiration of this creation.
The new Eurovision 2021 branding will feature the official Eurovision.tv website, will be seen outdoors in Rotterdam (as on means of transportation) and will be a primary feature on mechadising products such as t-shirts and coffee mugs.
Open up everyone its time to leave behind the gloom 2020 and let the colors and brightness dominate in 2021 !! Rotterdam here we come !!