Eurovision 2021: It’s time to start moving to the rhythm of the #SWINGALONG challenge
One of this year’s Eurovision sponsors, Rotterdam Partners, have launched the Rotterdam #SWINGALONG challenge inviting fans across the globe to put their dacning shoes on and start dancing!
Eurovision Fans around the world, so what if most of you can’t travel this year and experience the Eurovision spirit in Rotterdam! Put your dancing shoes on and starting moving to the rhythm of the international #SWINGALONG challenge.
The #Swingalong campaign aims to annihilate the distances and allow fan across the globe to enjoy Rotterdam spirit as the Eurovision host city through dancing. Although fans can’t meet in real life, they can still throw a serious dance party. Rotterdam invites the world to join the fun and #SWINGALONG. Get ready to celebrate Eurovision, Rotterdam-style.
Wilbert Lek, director of Rotterdam Partners says about the campaign:
“With this campaign, we say that we never stand still, not even in this day and age. It shows the dynamism, diversity, and resilience of Rotterdam and inspires for the future when a visit to the city is again possible for everyone. We are really looking forward to that. “
A special filter for Instagram and Facebook, which makes it possible to dance at the Rotterdam locations from the video clip with the help of a 360-degree view. In this way, the ‘dance virus’ is increasingly spread internationally and people worldwide are introduced to the city of Rotterdam.
In the week surrounding the Eurovision Song Contest, a selection of dancing people will be projected life-size at a Rotterdam location with an iconic view over the Maas: the World Port Center. This projection is then streamed via the campaign website, so that people all over the world can see themselves dancing ‘in’ Rotterdam and in turn can share it themselves.
How to take part
Fans that want to dance their shoes off can’t take part in the #SWINGALONG challenge following the step below:
1. Check the dance tutorial on swingalong.eu and make your own Rotterdam #SWINGALONG video
2. Challenge a friend, share with #SWINGALONG #rotterdammakeithappen #eurovision and tag @rotterdam_info (Instagram) or @rotterdam.info (Facebook and //www.tiktok.com)
3. Use Rotterdam as a backdrop and increase your chances at winning!
The 2021 Eurovision Song Contest is set to unfold over three live shows ( 2 semi finals and one grand final show) scheduled to take place in Rotterdam on May 18, 20 and 22 respectively. A total of 39 nations will perform in Rottedam Ahoy and battle for the Eurovision trophy.