Israel: Netta’s “Toy” exceeded 10,000,000 views on YouTube

Israel: Netta’s “Toy” exceeded 10,000,000 views on YouTube

It is undoubtedly one of the favorites of this year’s Eurovision contest. Many have loved it, and there are few who love to hate it. The only certain  is that  we all are looking forward to seeing  if this year’s Israeli participation with Netta Barzilai and “Toy” will give us the same feeling on Altice Arena stage.


It’s been a month since the song’s video clip was released on YouTube and has already surpassed 10,000,000 views. A characteristic of the whole impression that has caused  is the fact that the song has been on the top positions of YouTube trends in many  countries for several days. It also has more than 230,000 likes for just 32,000 dislike while in bets the participation comes first with very low returns to other songs in the top five.

Of course, these elements  do not guarantee the first place or a very high position in Lisbon, but it is undeniable that Israel this year wants to make the  difference. Moreover, Netta, even from her participation in “Rising Star”, had been singled out in its alternative style. This time, through a humorous song, she wants to give a message about all the oppressed women who should not be the toy in the hands of any malevolent man, and that her message seems to have a resonance. The songwriter, Doron Medalie, who also composed the country’s 2015 and 2016 entries, was inspired by the #MeToo movement this year for women oppressed so far even in progressive countries.

The truth is that, in the last few years, the songs that want to convey a message are growing and are not limited to the show on the stage. Indeed, some of them have managed to win. It only remains to see whether Israel will redeem this success with its fourth prize, or whether the committees will turn their backs on the “Netta phenomenon”.

Fotis Kourouvanis

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