Ynet has reported that Israeli-Canadian billionaire, Sylvan Adams, will fund the performance of Madonna at the Eurovision Song Contest 2019.

Sylvan Adams is well-known to fund events in Israel. Adams is ready to sign a deal in coming days after a month of discussions.

Adams’ business partner, Danny Ben Na’im informed Ynet:

Sylvan Adams made aliya to Israel and he devotes his life to branding and strengthening the state by bringing sports events to culture and innovation.We are in round-the-clock negotiations with Madonna’s people and we hope that in the next few days we will sign her arrival at the Eurovision Song Contest in Israel. 

Sylvan Adams believes that the participation of an artist like Madonna in the Eurovision will significantly increase the exposure and media coverage of the Eurovision Song Contest and the events that accompany it, and through Madonna’s visit to Israel, millions will be exposed to the wonderful people and beauty of the State of Israel.

Madonna’s appearance is due to cost over $1 million, a huge amount of the Eurovision 2019 budget, which is why Adams will fund the performance himself.

More details to come once her appearance is fully confirmed.

The last time a global superstar performed at Eurovision was Justin Timberlake in 2016 in Stockholm, Sweden.